Groundwork Palette Defining Neutrals

A multi-use, talc-free neutral palette with velvety pomades and oil-absorbing shaping powders to sculpt, define, and enhance eyes, brows, cheeks, and lips.

What it does

We took the traditional makeup palette and reimagined it, because why stop at eyes? Shape, sculpt, define, and line with two high-performance textures designed to work effortlessly across eyes, brows, cheeks, and lips.

This all-over face essential features buildable, berries and mauves that melt into skin, letting you create everything from a soft, rosy flush to bold, sculpted drama.

• Velvet Pomade: A lightweight, high-performance pomade that glides on effortlessly for sculpting and shaping.
• Shape N’ Fix Powder: A coordinating, oil-absorbing setting powder infused with Upsalite to smooth, set, and lock in definition.

How to use

Lift, fill, line, shape, sculpt, and set—your eyes, brows, face & lips, all in one palette.

Start with Velvet Pomades to build, blend, and shape with creamy, high-performance pigment.

Set with Shape N’ Fix Powders and lock in your look with oil-absorbing powders for all-day wear.

Pro tip

• Shape the Eyes: Apply Velvet Pomades for structure & definition. Then set with Shape N' Shift Powders to lock in place.
• Sculpt the Face: Sculpt with Velvet Pomades, apply to cheekbones, jawline and temples with a fluffy angled brush. Then, set with Shape N' Fix Powders in coordinating shade.
• Fill the Brows: Structure brows with Velvet Pomades and fill with Shape N' Shift Powders using a small angle brush.
• Line and Define: Trace & wing with Velvet Pomades. Even create a cut crease or line your lips.